Brand Assets and Guidelines

Welcome to the HikeOrders brand assets and guidelines. In these pages you’ll find information about our brand guidelines and you can also download our band assets for use on your website.



HikeOrders logo and symbol


HikeOrders is a multiple product company. Helping to progress towards your higher-order purpose is the sole vision of HikeOrders. Know more about the company on below pages.

Home | About Us | Our Products

Accessibility Enabler logo and symbol


Accessibility Enabler is accessibility solution for websites. This toolbar helps to make your website more accessible instantly. Know more about this product on below pages.

Product Home | Features | Pricing

Accessibility Checkup logo and symbol


Accessibility Checkup is an accessibility audit service done by our experts. It helps to Increase compliance with WCGA 2.1, ADA, Section 508. Know more about this product on below pages.

Product Home | How It works | Pricing

Colors


Primary Colors

The following 2 colors are our HikeOrders colors. We use them in our logo, marketing collateral, and on our website.

  • Scarlet : #DE3202
  • Eternity : #272726

Primary Colors
Secondary Colors

We use the following colors as accents to our primary palette in software.

  • Orange : #FFAF07
  • Silver : #C5C5C5
  • White Smoke : #F7F7F7

Secondary Colors
Supporting Colors

We use the following colors as supporting colors in our software.

  • Rust : #C42F08
  • Green: #066306
  • Eastern Blue : #077591

Supporting Colors

Typography and Fonts


Brand Font

We use a font called Baloo Da 2 for all our logos. This font in the HikeOrders logo, product logos, and HikeOrders property logos.

Font Styles : 800-Normal



Primary Font

We use PT Sans as a primary font in all our marketing collateral. This is mainly used for headings and text that need to stand out.

Font Styles : 700-Normal, 700-Italic



Secondary Font

We use Open Sans as a secondary font in all our marketing collateral. This is mainly used for text content.

Font Styles : 400-Regular , 800-Italic , 600-Normal, 700-Normal, 800-Normal

Supporting Font

We use Roboto as a supporting font in all our marketing collateral. This font is sparingly used for few appropriate circumstances.

Font Styles : 400-Normal, 400-Italic , 500-Normal

Brand Architecture


Brand Symbol Construction

Our symbol is based on the simple pattern. The pattern is carefully constructed to embed the brand values , principles and characteristics into this pattern. This pattern serves as a universal signature for both the company symbol and it’s product symbols.

This pattern makes use of primary brand colors . It has Scarlet color ( #DE3202) in the background and white ( #FFFFFF) running band with 6 white dots. These six dots stand for 6 principles of our WHITES Framework .

The area inside the circle is reserved for adding brand related or sub brand related elements.

Brand Logo Template
Brand Name Construction


Main Brand
  • Main brand logo is a combination of 2 major colors - Scarlet (#DE3202) and Eternity (#272726)
  • The Scarlet color is always used first and Eternity color is always used later.
  • There is no space between the word “Hike” and “Orders”.
  • The First letter of First word and First letter of second word are always capital
  • The text is written in the brand primary font (Baloo Da)
HikeOrders Logo


Sub Brand
  • Sub brand logo is a combination of 2 major colors - Scarlet (#DE3202) and Eternity (#272726)
  • The Eternity color is always used first and Scarlet color is always used later.
  • There is always a space between the words of the sub brand name.
  • Sub brand name will always include combination of 2 words
  • The First letter of First word and First letter of second word are always capital
  • The text is written in the brand primary brand font (Baloo Da)
Accessibility Enabler Logo

Need more brand resources ?

Just get in touch with us.We are happy to give you more details about our brand.

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